Drive Your Dream with Brabus' Ultimate Luxury and Performance (Part A)

For those who demand the very best in luxury and performance, there is no name more synonymous with excellence than Brabus GmbH. Founded in 1977 in Bottrop, Germany, Brabus has been pushing the limits of automotive design and engineering for over four decades, creating some of the most sought-after vehicles in the world.

With headquarters in Bottrop, Germany, Brabus has established itself as a leader in the luxury automotive market, offering customized solutions for high-performance engines, aerodynamics, wheels, exhaust systems, and interiors. In recent years, Brabus has expanded its brand into other areas, including luxury boats and private jets. With a reputation for innovation, quality, and craftsmanship, Brabus is a fitting partner for PANERAI, a brand that shares a similar dedication to excellence in design and engineering.

Before we delve into the collaboration between 'Panerai and Brabus', it's worth taking a look at Brabus GmbH.

The Brief History of Brabus

Brabus was founded in 1977 by Bodo Buschmann, a man with a passion for motorsports and a desire to create the ultimate driving experience. Originally a tuning shop for Mercedes-Benz cars, Brabus quickly gained a reputation for producing some of the most powerful and high-performance Mercedes-Benz vehicles on the market.

The Brabus E V12 is features a powerful V12 engine and a distinctive design, making it a true standout in its class

Throughout the 1980s and 1990s, Brabus continued to push the limits of automotive design and engineering. The company introduced a range of performance upgrades and aftermarket parts for Mercedes-Benz vehicles, including turbochargers, exhaust systems, and suspension components. Brabus also began building its own cars, including the Brabus E V12, which was the world's fastest street-legal sedan at the time.

A luxury sedan with a 6.0-liter V12 engine and a sleek, modern design - The Mercedes-Benz S65 AMG

In the years since, Brabus has continued to innovate and expand its offerings. The company has built a range of bespoke vehicles, including the Brabus Rocket 900, which is based on the Mercedes-Benz S65 AMG and is one of the fastest and most powerful sedans in the world. Brabus has also partnered with other automakers, including Tesla and Smart, to create high-performance electric vehicles.

The Brabus Philosophy

At the heart of Brabus's success is its commitment to excellence. The company's philosophy is based on the belief that there is always room for improvement, and that every vehicle can be made faster, more powerful, and more luxurious.

To achieve this, Brabus employs some of the best engineers, designers, and technicians in the industry. The company uses cutting-edge technology and the highest-quality materials to create vehicles that are not only fast and powerful but also beautiful and luxurious.

2021 Brabus Rocket GT900, only 1 of 10 based on the 2020
GT63 4 Door

The Brabus ROCKET GLS800 is a high-performance SUV, it can
go from 0 to 62 mph in just 3.8 seconds and reach the top
speed

The Brabus Experience

For those who demand the very best in luxury and performance, the Brabus experience is like no other. From the moment you step into a Brabus vehicle, you are surrounded by luxury and sophistication. Every detail, from the hand-stitched leather seats to the custom sound system, is designed to provide the ultimate driving experience.

But it's not just about luxury. Brabus vehicles are also some of the fastest and most powerful on the market. With performance upgrades that can increase horsepower and torque, as well as custom suspension and braking systems, Brabus vehicles are built to perform.

And for those who want something truly unique, Brabus offers bespoke builds. Whether you want a one-of-a-kind vehicle tailored to your specific needs or a custom-built car that is truly one-of-a-kind, Brabus can deliver.

Cristiano Ronaldo have been spotted driving a beasty Brabus
G Wagon

BRABUS 850 4x4² is an off-road supercar with a heavy-duty
6.0-liter twin-turbo V8 engine

Some of the most popular Brabus models

Brabus has created a wide range of popular models over the years, each one designed to provide the ultimate driving experience. Here are some of the most popular Brabus models:

1. Brabus Rocket 900: Based on the Mercedes-Benz S65 AMG, the Brabus Rocket 900 is one of the fastest and most powerful sedans in the world. It features a modified V-12 engine that produces 900 horsepower and 1,106 lb-ft of torque, allowing it to go from 0 to 62 mph in just 2.8 seconds.
2. Brabus 800: The Brabus 800 is based on the Mercedes-AMG GT 63 S, and features a modified V-8 engine that produces 800 horsepower and 737 lb-ft of torque. It has a top speed of 196 mph and can go from 0 to 62 mph in just 2.9 seconds.
3. Brabus G-Class: Brabus has created a range of custom versions of the Mercedes-Benz G-Class, including the 700 Widestar and the 800 Adventure XLP. These vehicles feature custom interiors, upgraded suspension, and modified engines that produce up to 800 horsepower.
4. Brabus Shadow 900: The Brabus Shadow 900 is a high-performance luxury boat that was created in collaboration with Axopar Boats. It features a modified Mercury Racing engine that produces 900 horsepower, allowing it to reach speeds of up to 60 knots.
5. Brabus 850: The Brabus 850 is based on the Mercedes-Benz S63 AMG Coupe, and features a modified V-8 engine that produces 850 horsepower and 1,069 lb-ft of torque. It has a top speed of 217 mph and can go from 0 to 62 mph in just 3.5 seconds.

Brabus Marine "Shadow 900"

The Brabus Marine Shadow 900 is a luxury day-boat designed and built by Axopar Boats in collaboration with Brabus. The boat's hull is made of lightweight carbon fiber, and it is powered by two Mercury Racing engines that produce a total of 900 horsepower, allowing it to reach speeds of up to 60 knots (about 70 mph).

1. Brabus Shadow 900 Black Ops Signature Edition
2. Brabus Shadow 900 Deep Blue Signature Edition
3. Brabus Shadow 900 Stealth Green

Brabus Shadow 900 Black Ops Edition Dayboat is powered by
two Mercury Verado 450 engines that can reach impressive
speeds

BRABUS Shadow 900 Stealth Green Signature Edition's
multifunctional steering wheel

The boat's interior is just as impressive as its exterior, with a high-end sound system, a wet bar, a sunbed, and a cabin with a queen-sized bed and a toilet. The boat's instrumentation and controls are state-of-the-art, featuring a custom-designed dashboard with multiple digital displays and touchscreens. Each boat in the collection is customized by Brabus and features a unique design, high-performance engines, and luxurious amenities. The collection is a testament to Brabus' commitment to innovation, quality, and craftsmanship in the marine industry.

Panerai Submersible S Brabus Editions:

In 2021, Brabus and Panerai collaborated on the creation of the Submersible S Brabus Black Ops Edition PAM01240 luxury watch. This exceptional timepiece was inspired by the design of the BRABUS "Shadow Black Ops" series of boats, resulting in a sleek and modern aesthetic that exudes sophistication and elegance. Panerai has incorporated high-tech features into the watch, making it a standout addition to any collection. The Submersible S Brabus Black Ops Edition PAM01240 is a testament to the extraordinary partnership between Brabus and Panerai, showcasing the brands' shared commitment to design innovation and excellence.

1. 2021, Panerai Submersible S Brabus Black Ops Edition PAM01240. Inspired by the design of the BRABUS “Shadow Black Ops” series of boats.
2. 2022, Panerai Submersible S Brabus Blue Shadow Edition PAM01241. Matching the luxury superboat BRABUS Shadow 900 Deep Blue Signature Edition.
3. 2023, Panerai Submersible S BRABUS Verde Militare Edition PAM01283. Adorned with fresh color accents that complement the paint scheme of the Brabus Shadow 900 Stealth Green boat.

Panerai Submersible S Brabus Black Ops Edition PAM01240

Panerai Submersible S Brabus Blue Shadow Edition PAM01241

.... Coming Next

    - Brabus and Panerai: An Extraordinary Partnership in the High-Tech Segment

 Read Part B
- Panerai x Brabus is the Coolest Collaboration Between Two Powerful Brands

Written by Vienna.C., images by others as noted

External References :

• 10 Best And Craziest Brabus Mercedes-Benz Cars Ever Made
• Stand back! This Brabus G-Class has a 888bhp V12
• BRABUS ROCKET 900 "ONE OF TEN
• BRABUS MARINE - BRABUS